Privacy Policy

Last Updated: February 21, 2026

Important Notice About AI Processing

Adorna uses Google Gemini artificial intelligence to process your photos. This may involve the collection of biometric data. Please read Sections 4 and 5 carefully for important information about how we handle your photos and biometric data.

Introduction

Welcome to Adorna ("we," "our," or "us"). We are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and browser extension (collectively, the "Services").

By using our Services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our Services.

Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

Account information (name, email address, password)
Profile information (measurements, size preferences, body type)
Photos you upload for virtual try-on features
Shopping preferences and wardrobe data
Payment information (processed securely through third-party providers)
Communication preferences and subscription settings

2.2 Usage Information

We automatically collect certain information when you use our Services:

Device information (IP address, browser type, operating system)
Usage data (pages visited, features used, time spent)
Cookies and similar tracking technologies
Browser extension activity (when installed and active)
Mobile app analytics and crash reports

2.3 Third-Party Data

We may receive information from third parties, including:

Affiliate network partners (AWIN and other networks)
Retail partners for product availability and pricing
Social media platforms (if you choose to connect your account)
Analytics and advertising partners

How We Use Your Information

We use the information we collect for the following purposes:

Provide Services: To operate and maintain our virtual try-on, wardrobe management, and shopping features
Personalization: To provide personalized sizing recommendations, style suggestions, and outfit curation
Virtual Try-On: To generate AI-powered virtual try-on images using your uploaded photos
Communication: To send you updates, newsletters, marketing materials, and respond to your inquiries
Improvement: To analyze usage patterns and improve our Services
Affiliate Marketing: To track affiliate links and earn commissions on purchases you make through our platform
Security: To detect, prevent, and address technical issues, fraud, and abuse
Legal Compliance: To comply with legal obligations and enforce our Terms of Service

Virtual Try-On and Photo Privacy

IMPORTANT: This section contains critical information about how we process your photos using AI services. Please read carefully before uploading photos.

4.1 Photo Processing

When you upload photos for our virtual try-on feature:

Photos are transmitted to third-party AI services for processing
Temporary processing data is not permanently stored unless you explicitly save the result
Saved try-on images are stored securely in your private account and are never shared publicly
Temporary try-on results are automatically deleted after 30 days
You can delete your saved try-on images at any time from your account

4.2 Third-Party AI Services

Your photos are processed by the following AI service provider:

Google Gemini (Google LLC): AI-powered image analysis and generation for clothing detection, categorization, and virtual try-on.

Data processed according to Google's Privacy Policy and Gemini API Terms of Service.

Note: When using the paid Gemini API tier, Google does not use your data to train its AI models.

4.3 Our Photo Usage Commitment

We make the following commitments regarding your photos:

We will NEVER use your photos for marketing without your explicit written consent
We will NEVER use your photos to train AI models
We will NEVER share your photos publicly or sell them to third parties
Your photos are processed solely to provide you with the virtual try-on service
Photos transmitted to AI services are processed ephemerally and not retained by providers except as necessary for caching

4.4 AI-Polished Wardrobe Items

When you upload clothing items to your wardrobe and use our AI polish feature, the resulting polished garment images (clothing items only, with backgrounds removed) may be used by Adorna for promotional purposes such as Pinterest boards and style collections.

This does NOT include:

✗Your personal photos, selfies, or body images
✗Virtual try-on results showing your likeness
✗Any images containing your face or body

See our Terms of Service Section 6.3 for full details.

Biometric Data Collection and Use

NOTICE: When you use our virtual try-on feature, we may collect biometric identifiers and biometric information from your photos. Please read this section carefully, especially if you are a resident of Illinois, Texas, or Washington.

5.1 What Biometric Data We Collect

When you upload photos for virtual try-on, our AI systems may extract:

Facial geometry and facial feature measurements
Body shape, proportions, and measurements
Pose estimation data
Other biometric identifiers necessary for accurate clothing overlay

5.2 Purpose of Collection

Biometric data is collected and used solely for the purpose of providing virtual try-on services—specifically, to accurately overlay clothing images onto your photo and generate realistic visualizations.

5.3 Retention and Deletion

Biometric data derived from your photos is NOT permanently stored. It is processed in real-time to generate your virtual try-on result and is discarded immediately after processing. We do not maintain a database of biometric information. Your original photos and generated try-on results may be stored according to our general data retention policy.

5.4 Disclosure to Third Parties

Biometric data may be disclosed to Google (via Google Gemini API) solely for the purpose of providing the virtual try-on service. Google processes data according to their Privacy Policy and Gemini API Terms of Service. We do not sell, lease, trade, or otherwise profit from your biometric data.

5.5 Your Consent

BY UPLOADING A PHOTO FOR VIRTUAL TRY-ON, YOU PROVIDE YOUR EXPRESS, INFORMED, WRITTEN CONSENT TO THE COLLECTION, USE, AND DISCLOSURE OF YOUR BIOMETRIC DATA AS DESCRIBED IN THIS PRIVACY POLICY.

If you do not consent to the collection of biometric data, please do not upload photos to our virtual try-on feature.

5.6 State-Specific Notices

Illinois Residents (BIPA)

Pursuant to the Illinois Biometric Information Privacy Act (740 ILCS 14/1, et seq.), we inform you that: (1) We collect biometric identifiers and biometric information from your uploaded photos; (2) The purpose is to provide virtual try-on services; (3) Biometric data is processed ephemerally and not permanently stored; (4) You may request deletion of your account data by contacting privacy@adorna.app. By using virtual try-on, you execute a written release authorizing this collection as required by BIPA.

Texas Residents (CUBI)

Pursuant to the Texas Capture or Use of Biometric Identifier Act (Tex. Bus. & Com. Code Ann. § 503.001), we inform you that we capture biometric identifiers for the commercial purpose of providing virtual try-on services. We do not sell, lease, or disclose biometric identifiers except as described in this policy.

Washington Residents

Under Washington law (RCW 19.375), we provide notice that we may collect biometric identifiers for security and identification purposes related to the virtual try-on feature.

Affiliate Marketing Disclosure

Adorna participates in affiliate marketing programs, including AWIN and other affiliate networks. This means we may earn commissions when you click on affiliate links and make purchases through our platform.

Our affiliate relationships do not influence our editorial content or product recommendations. We only recommend products and brands that we believe will provide value to our users.

For more details, please see our Affiliate Disclosure.

How We Share Your Information

We may share your information in the following circumstances:

7.1 Service Providers

We share data with the following third-party service providers:

Authentication & Identity

Apple Sign-In: Account authentication
Google Sign-In: Account authentication
Supabase: Auth infrastructure

Cloud Infrastructure

Cloudinary: Image hosting & CDN
Supabase (AWS): Database & storage
Vercel: Web hosting

AI & Machine Learning

Google Gemini: Image analysis & virtual try-on

Payments & Subscriptions

Apple App Store: In-app purchases
RevenueCat: Subscription management

7.2 Affiliate Networks

We share limited information with affiliate networks (AWIN, etc.) to track referrals and commissions. This typically includes anonymized click data and transaction IDs, but never your personal photos or measurements.

7.3 Legal Requirements

We may disclose your information if required by law or in response to valid legal requests.

7.4 Business Transfers

If Adorna is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Services and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

Types of cookies we use:

Essential Cookies: Required for the Services to function properly
Analytics Cookies: Help us understand how visitors use our Services
Preference Cookies: Remember your settings and preferences
Marketing Cookies: Track your visits and show you relevant ads (requires consent)
Affiliate Cookies: Track affiliate link clicks and conversions

You can manage your cookie preferences through our Cookie Consent banner or in your browser settings.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption of data in transit and at rest
Secure cloud infrastructure with access controls
Regular security audits and updates
Employee training on data protection practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Your Data Rights

Depending on your location, you may have the following rights regarding your personal data:

Access: Request a copy of the personal data we hold about you
Correction: Request that we correct inaccurate or incomplete data
Deletion: Request that we delete your personal data (right to be forgotten)
Portability: Request a copy of your data in a machine-readable format
Objection: Object to our processing of your personal data
Restriction: Request that we restrict processing of your data
Withdraw Consent: Withdraw consent for data processing (where applicable)

To exercise these rights, please contact us at privacy@adorna.app. We will respond to your request within 30 days.

Data Retention

We retain your personal information for as long as necessary to provide our Services and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Account Data: Retained until you delete your account
Temporary Try-On Images: Deleted after 30 days unless saved
Saved Try-On Images: Retained until you delete them or your account
Transaction Data: Retained for 7 years for tax and legal compliance
Analytics Data: Anonymized and retained for 26 months

Face Data Collection and Use

When you use our avatar generation or virtual try-on features, we collect face data from photographs you upload. This section explains specifically how we handle your face data.

12.1 What Face Data We Collect

We collect a single user-uploaded photograph containing your face and/or body. This photograph is used to generate a personalized digital avatar. We do not extract or store facial geometry, facial recognition templates, or biometric identifiers separately from your photograph.

12.2 How We Use Face Data

Your photograph containing face data is used exclusively to:

Generate a personalized digital avatar using Google Gemini AI
Enable virtual try-on of clothing items on your avatar
Display your avatar within the app for wardrobe and outfit features

Your face data is NOT used for:

Facial recognition or identification purposes
Biometric authentication
Advertising, profiling, or marketing
Training AI models

12.3 Third-Party Processing

Your photograph is transmitted to Google Gemini API for avatar generation. Google processes the image according to their Privacy Policy and Gemini API Terms. When using the paid API tier, Google does not use your data to train AI models.

12.4 Face Data Storage and Retention

Original photograph: Processed in memory during avatar generation, not permanently stored on our servers
Generated avatar: Stored securely on Cloudinary CDN until you delete your account
Account deletion: All face data including avatar images are permanently deleted within 30 days of account deletion

12.5 Your Rights Regarding Face Data

You may delete your avatar and all associated face data at any time through Settings → Delete Account. To request deletion without deleting your account, contact privacy@adorna.app.

Sign in with Apple

When you use Sign in with Apple to create or access your account, Apple provides us with the following information:

Name: Your first name (used for personalization within the app)
Email: Your email address or Apple's private relay email (used for account identification and communication)
User Identifier: A unique, stable identifier for your Apple account (used to identify your account)

We use this information solely to create and manage your Adorna account. We do not share your Apple ID credentials with third parties. If you choose to hide your email using Apple's private relay, we will only see the relay email address.

For more information about Sign in with Apple, visit Apple's support page.

Age Requirement and Children's Privacy

IMPORTANT: Adorna requires all users to be 18 years of age or older.

Our Services, including AI avatar generation and virtual try-on features, are intended only for users who are at least 18 years old. We require age confirmation during account registration.

We do not knowingly collect personal information from anyone under the age of 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at privacy@adorna.app. We will take steps to delete such information from our systems.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to know what personal information is collected, used, shared, or sold
Right to delete personal information held by businesses
Right to opt-out of the sale of personal information (Note: We do not sell personal information)
Right to non-discrimination for exercising CCPA rights

To exercise your CCPA rights, contact us at privacy@adorna.app.

European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including those outlined in Section 10 above.

Our legal basis for processing your data includes:

Consent: You have given explicit consent for specific processing activities
Contract: Processing is necessary to provide our Services to you
Legal Obligation: Processing is required to comply with laws
Legitimate Interests: Processing is necessary for our legitimate business interests

Third-Party Links

Our Services may contain links to third-party websites, including retailer websites through our affiliate links. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of every website you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

For material changes, we will provide a more prominent notice (such as email notification or a banner on our homepage). You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Privacy Inquiries

General Support

Legal Inquiries

Website

For data subject access requests (GDPR, CCPA), please email privacy@adorna.app with the subject line "Data Subject Request" and include your account email address.

This Privacy Policy is effective as of February 13, 2026 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

By using Adorna, you acknowledge that you have read and understood this Privacy Policy, including the sections on biometric data collection, AI processing, and third-party data sharing.